Dynamic audience segmentation

Build iGaming audiences from behaviour, profile and technical eligibility.

Jurnexus Audiences combines event windows, profile attributes, application posture and saved segments in one explainable rule model. Preview who matches before the audience is used by a campaign or journey.

  • Combine AND/OR rules without SQL
  • Estimate profiles, devices and destinations
  • Explain why an individual player matches
01

Rules that match the way teams ask questions

Create nested rule groups across attributes, event presence or absence, counts, recency, device information, applications and existing segments.

  • Profile and identifier criteria
  • Behaviour within time windows
  • Application, OS and app-version posture
02

Preview before activation

Audience preview separates matching profiles from bound devices and active channel destinations. Current counts remain distinct from final action-time eligibility.

  • Estimated matching profiles
  • Bound-device and destination counts
  • Pseudonymous sample with reason trace
03

Versioned definitions for reproducible decisions

Published audience versions keep the exact rule structure used by a campaign or journey. Editing creates a new version instead of silently changing historical execution.

  • Immutable published definitions
  • Reusable exclusion audiences
  • Membership history where materialised
A practical next step

Turn one marketing question into an explainable audience.

Bring a real segment definition and we will map its data sources, timing assumptions and destination counts.

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